20 Oct 2020 — 3 min read — Posted by Alessandro Bernardi

Zoom Fatigue is real: let’s measure how big it is!

Freelancers, Startup founders, Digital nomads, Project managers, Teachers, Students: what do they have in common? Easy, they all suffer from “Zoom Fatigue”!

It’s quite frequent to scroll our twitter newsfeed and find somebody complaining that “zoom fatigue is real”.

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https://twitter.com/_Raivyxo/status/1316433074478080002

We don’t have doubts that the “zoom fatigue” is real and we decided to dig deeper into this issue to get some insights about the problem of wasting too much time and energy in too many unproductive meetings.

By checking data on Google Trends we can spot a steep increase of interest in “Meetings” as soon as the global COVID-19 lockdown (March 2020) forced the world to start working remotely. The Zoom App suddenly became the new hype for coworkers who needed to engage online and, as an inevitable result, people started to suffer the consequences of adapting to the “new normal” made of too many hours spent in videocalls. That’s the surge of the “Zoom Fatigue”.

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Spike of interest on topics like “Meeting”, “Zoom” or “Zoom Fatigue” during the pandemic lockdown (Source: Google Trends)

Working-from-home people started downloading apps to connect and Zoom turned out to be the winner, without ignoring the existence of other mainstream meeting resources like Microsoft Teams or Google Meet.

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Zoom is the winner solution in the work-from-home meeting app war (source: Bloomberg)

We analyzed the tweets containing expressions like “Zoom fatigue”, “Teams fatigue” or “Meet fatigue” and it was surprising to realize that nearly 100% of those tweets actually dealt with Zoom and “Teams fatigue” is four times more frequent than “Meet fatigue”.

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Team fatigue

Relative number of tweets containing the expressions “Zoom fatigue”, “Meet fatigue”, “Teams fatigue”. (Source: Social Elephants)

We don’t believe that there is any specific technical issue with the Zoom App, we rather just believe that the “Zoom fatigue” expression became a sort of meme to represent the worldwide pain of useless meetings across any possible platform.

“Meeting fatigue” is definitely female: apparently users identified as women complain and suffer for this issue twice as much as men.

gender fatigue
gender fatigue
gender fatigue

“Meeting fatigue” is female. More than the 50% of tweets complaining about Zoom/Teams/Meet fatigue are published by women, 20-30% by men. (Source: Social Elephants)

It is really a “pandemic” problem and we spotted London and many cities of North America as the main location where people share tweets to talk about it.

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Geolocation of tweets about “Zoom fatigue” (Source: Social Elephants)

In order to address the issue from a broader perspective we analyzed tweets containing expressions like: “Meetings are useful”, “Meetings are useless”, “Meetings are a waste of time” and “Pointless Meetings”. From all those tweets, only 4% of them qualified meetings as useful. This really should ring a bell that something has to be done to improve the online productivity of your team!

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Relative volume of tweets containing the expressions: “Meetings are useful”, “Meetings are useless”, “Meetings are a waste of time”, “Pointless Meetings”. (Source: Social Elephants)

Finally, we analyzed these tens of thousands of tweets dealing with meetings fatigue and useless meetings and we extracted a tagcloud of recurring keywords. Most tweets really express that the problem is “real” and affects “students” and “online people” working “remote” with a “team”. People ask for “help” and “tips'' and MeetLama of course offers you a solution to “fix” meetings, boost the productivity of your video calls and hopefully reduce the “fatigue” associated with them.

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Tagcloud of popular keywords associated to Meetings Fatigue (Source: Social Elephants)

Sign up on meetlama.com to take the most of your meeting and avoid zoom fatigue!